My most recent job had a strong emphasis on social media, and I posted an average of 17 stories and 4 posts per week across several business accounts.
Case Study:
The company employing me was still relying heavily on static content and was a bit late to the scene with videos. Using primarily static image Posts means less traction with algorithm.
However, the budget didn’t allow for hiring a videographer or the bandwidth to assign a member of staff to shoot the huge amount of content needed to produce daily Reels. Any new content had to be created using existing still photography and animations. My short, animated clips bridged the gap between the company’s branded imagery and video.
Community Development
Through relatable polls, I developed community involvement for the accounts I represented. Polls were phrased in a playful and conversational tone that maintained professionalism. Examples below are for Pine Lake Golf Club, Rocky River Plantation (events venue) and Big Water Marina & Campground Resort. The images below include the polls and feedback from Meta about interactions.
Facebook/Instagram Stories for Pine Lake Golf Course.
Facebook/Instagram Stories for Rocky River Plantation, a wedding/events venue.
The Pinterest account had been neglected, and images were stale and dated. I modernized the look of their Pinterest images.
Blog Images
